At PAX, I was blown away by how gracious and enthusiastic the devs were about Torchlight. I wrote a long review about my experience and immediately started showing the game trailers off to all my friends and acquaintances. They would always ask the question about payment and I would tell them about micro-transactions. They were usually ok, but often said, "Well, I can't see myself buying anything in a store like that, but I will still play the game." This started me thinking about ways that could entice people like my friends to pay money for a game like this... ways that made people want to pay for a game without feeling like they were being forced to.
The next day, I started to think about why I played MMOs. I came up with 6 core reasons. I then realized that the reason most micro-transaction schemes fail is because they undermine one of these reasons. All of a sudden, the idea of moonlighting popped into my head. It opened a floodgate of ideas as I began to think of how Micro-transactions could be used to build community. Every night for the next three days, I would wake up with an idea and jot it down. I started working on a post to explore the idea. I started to write, and talk to my gamer friends. They were also excited because none of them had ever heard anything like it. I then decided to write it up in detail and post it on a semi-permanent blog at jerich.wordpress.com simply so I could have a time stamp of it and apply a creative commons licences, (mainly because I plan to apply for a phd program in using online gaming to motivate math learning in a few years).
Anyway... 43 pages, 12 webcomics and a week later, here is the idea. Note I am starting from the middle of the document. I will list the outline, then skip parts I and II in this segment and go straight to moonlighting. If you want to read the whole post at once, go to my new blog at http://jerich.wordpress.com.

Question: “What is my avatar doing when I am offline?”
Answer: “Moonlighting as an NPC!”
Overview – What makes an MMO successful? How can a micro-transaction system help or hinder its success? In this paper I introduce a novel system for community building and player advancement I call Moonlighting. In it, players become philanthropic npcs in their off hours, accumulating fortune and fame while helping their fellow player. I believe that moonlighting is particularly well suited for a micro-transaction system. I present this essay in three parts.
Part I Building a Framework: How can we Rate Micro-transaction Systems?
- What motivates players to play RPGS? http://forums.runicgames.com/viewtopic.php?f=7&t=512
- What motivates players to play MMOs?
- One motivation I did not include in the framework.
- What kinds of players will pay real money for virtual items? http://forums.runicgames.com/viewtopic.php?f=7&t=532
- What makes a good micro-transaction? The framework defined.
- Negative Example 1 – Buying uber items / gold etc
- Negative Example 2 – Unlocked Content like new zones that are available to the individual player only.
- Negative Example 3 – Charge Store Money for Player Respecification (skill reassigning).
- Neutral Example 4 – Vanity Items
- Moonlighting <---- This POST
- Name Vetting
Part III – Positive Ideas for Micro Transactions that Build Community
In this section I introduce two concepts that that use the principals described above to build community through micro transactions. It is divided into three parts: Moonlighting, Guild Skill Trees, and Community Name Vetting.
Part A: Moonlighting. Moonlighting is a method of playing philanthropic offline avatars where players can “Moonlight” as NPCs while they are offline. Characters get rewards from moonlighting, but are also helping the community at large. Eventually a moonlighting character will go through NPC ranks and be able to retire, permanently becoming a game NPC or a guild sponser.
Part B: Name Vetting: Name vetting is a method with which the developers can harness the power of community to ensure that only characters with good names are allowed to moonlight. Characters without community approved names are forced to moonlight under a pseudonym or buy a previously vetted name from another character. (explained in a future installment)

A: Moonlighting
Moonlighting Summarized
- Player characters can pay to moonlight as npcs when they log off for the night / work etc.
- Their character is then is a game npc and fulfils a specific job.
- Each of these jobs benefits the gaming community as a whole and provides services for both non-paying and paying members.
- The jobs also benefit the moonlighter, giving rewards depending on the job. Higher status jobs cost more but give more of a reward.
- The jobs are split into three main paths, noble, merchant and crafter.
- Players accumulate path points as they moonlight, which allows them to moonlight with higher and higher status jobs.
- Once a character accrues sufficient status, they can retire. They then become a permanent in game NPC and provide their descendants with a steady stream of revenue among other benefits. (They can even become a guild sponsor, opening up guild skill tabs)
1. Why will Moonlighting Make the Game a Better Place to Play?
Moonlighting supercharges the six core reasons people play RPGS and MMOS.
- Advancement / Rewards: It gives players a way to advance in multiple paths. Players also look forward to logging in and seeing what their moonlighting character did.
- Exploration: It provides tons of new content to explore and gives people reasons to start new characters due to the retirement system.
- Problem Solving: It promotes problem solving as people chart their player’s growth.
- Competition: It provides multiple ways for players to gain the respect of other players by harnessing the powers of name recognition and altruism
- Cooperation: Players must coordinate to unlock the best guild features.
- Community: Moonlighting encourages players to actively help each other and respect each other. Player interaction and good will is increased.
- For anyone keeping track, that is +6 positive with no negatives. Nice!
2. Why will Moonlighting Make the Producers Tons of Money?
- It encourages people to spend money each month.
- It can be implemented a bit at a time, starting with the basic jobs.
- It provides motivations for every type of spending player.
- Non-paying players gain benefits, so they also have buy-in.
- Charging more for higher rank jobs is actually beneficial to the community because it keeps these jobs rare.
- Community will be increased, so people will want to help / impress their peers.
3. Moonlighting in Detail
Multiple Paths of Character Advancement – In the real word there are different ways that people earn fortune and fame. Some rely on their skill, ability, or charisma such as athletes and movie stars. Others are merchant tycoons and build vast financial empires. Still others garner political clout and eventually are given positions of power. Finally, some people are master builders, artists and engineers. Each of these groups is respected by our society because they work at what they do and provide services to us. We are ok allowing people to have power / respect as long as we gain some benefit.

a. The Merchant Path
The first path that people can choose is to become a merchant. They spawn as a special merchant that either offers unique goods or gives other players a better deal when vendoring items. While people are merchants, they get a slight experience boost (perhaps 100% xp for 1/50th of a level) for each transaction someone makes with them and also a small cut of the profit. They also gain merchant points which let them advance in merchant rank. This rank allows them to take on increasingly challenging jobs. At the higher end, merchant points can be spent for fabulous rewards.
Merchant Path Jobs (in order of increasing rank)
- Dungeon Merchant – Spawn as one of the random merchants in someone’s dungeon. You give the player a better price for their items and get a small share of the take.
- Town Merchant – Spawn as a merchant in the overland for a set amount of time. You periodically spawn a set of interesting items that cannot be found anywhere else.
- City Merchant – Spawn as a major city merchant. You take over for one of the prominent city NPCS. If that character gave out quests… you are the new quest giver!
- Raid Dungeon Merchant – You spawn as a major raid dungeon merchant. Who knows the fabulous items you can sell or the amount of straight profit to be earned when players repair their gear. mwahaha
- Respec Trainer – You become the trainer that allows people to respecify their character points. You get a reward each time your character respecs someone else. Note: this should probably have an achievement requirement attached.
- Broker – You become a broker like the kinds in Guild Wars for various items that otherwise cannot be bought and sold on the auction house. You are linked to a central database of items and get a small cut of each transaction. Note: this is the only way that players can trade real money gold for dropped gold.
- Auction House – You become the in game auction house barker. Players congregate around you, waiting to click on you and browse the auction house. As before, you get a small cut of each auction house transaction. Wow!
- The Town Banker – You are the city banker! People must click on you to get their stuff and when you are present, extra bank slots are cheaper for people to buy. As always, you get a small cut of the profit.
- Specialists – High level merchants who also have completed fantastically hard in game achievements will be able to spawn one time in their life as a super rare merchant that can sell a unique limited release item. (Example, a high level merchant who collects 100 mini-pets can spawn for one hour and sell a mini-pheonix that can only be bought in this special case! The phoenix has is limited release and has your character name on it!)
Merchant Path Rewards (In order of increasing rank)
- Better merchant prices: Your skills at bartering have given you a discount at stores (this increases as your skill improves).
- Ability to buy special merchant related items for your guild, like access to repairers, better guild stashes, newbie equipping stations, shrines to avarice and greed (increase guild percentage of dropped gold and items), auction house barkers, etc.
- Ability to hire lackeys that will do things like set watches on the auction house, search the lands merchants for rare items, contract out as sub merchants, become your own traveling outfitter, etc.
- Ability to buy a player owned townhouse that can be used for your descendants.
- At the highest level, you can retire to provide unique services to your guild, i.e. a fully accessible bank in the guild hall that has a ton of extra space.

b. The Noble Path
The noble path is designed to serve other players. You are a wandering philanthropist, fighting evil and supporting your fellow adventurer. Each time you do this, you accrue noble points which allow you to advance down the ranks of nobility. You also get slight experience rate bonuses like merchant does and an ever increasing chance of your share of the loot. At the highest levels, you can open raid dungeons and become the king of a town!
Noble Path Jobs (In order of increasing rank)
- Become a dungeon savior. When people die in a dungeon, there is a small chance that you will spawn, resurrect them, and then fight with them till they are safe. (You must be a high level character)
- Newbie area guard. You become the guard of the newbie zone. New players can run to you for protection. They can also /salute you for a short term buff.
- Randomly wander a high level dungeon, offering to join other players. If they accept, they get extra drops and you have a chance of getting an extra drop from each boss just for you.
- Sponsor a dungeon expedition. You become a quest giver that lets non-paying players venture into an elite dungeon (perhaps 10 groups total). When they complete it, you get noble points and a chance of a rare item.
- Your character becomes a dungeon quest giver. Unlocking the ability for players to find a huge chest or special boss.
- Become a raid event. Whenever help spawns, in a raid encounter… it is you! Completely buffed up in this case.
- Open a raid dungeon – Hire a mercenary band to open a raid dungeon for the server. Any items that drop in the raid dungeon have your name stamped on them! Your guild gets power gaming points for each boss that is killed and you get a small chance of an epic item mailed to you for each boss kill.
Sponsor a tournament. You can post your own prizes and players can enter ahead of time. The more people who enter the more noble points and fame you get. - You even get a chance for a unique reward yourself.
- Become king of a town for a week. NPCs bow down to you as you pass them. Once per day, as you log off, the town npcs form a procession through town while you march to the castle. Once you get to your throne, you hold court, giving quests. Any player can come to you and /bow to you for a long term adventuring buff. Each time someone does this, you get nobility points.
- Increased chance of another noble spawning to help your party when something goes wrong.
- Special titles that increase in power … i.e. Sir all the way to Duke. These titles can be passed on to your decedents.
- Ability to buy a player owned keep or special guildhalls. These are passed on to your descendents.
- Random NPCs cry out for all to make way for you when you come into town.
- Ability to unlock amazing guild items like a statue that increases experience gain for both normal and path fields.
- Ability to become the class trainer at high levels.
- Ability to open up more and more epic areas for other players.
- A squire who will carry your armor for you (enables you to change gear between two full sets quickly).
- A bard who accompanies you, singing your praises and giving your party a small buff.
- The ability to retire to unlock guild sponsorship skill trees.

c. The Crafter Path
The crafter path is for someone who loves the crafting system and wants to both improve their skills and help other members of the crafting community. You wander around helping people gather from nodes and can spawn to help people make increased quality items. As you help people, your crafting skill has a chance to go up and you also increase your chance of making high quality items. Eventually, you can give people crafting quests and take the place of in-game trainers. You can retire to build special guild crafting stations that provide players a buff to crafting.
Crafter Path Jobs (In order of increasing prestige)
- Gathering Expert. Whenever someone gathers from a node, there is a small chance that you spawn and buff the node with a bonus for the gatherer. You have a small chance of gaining a gathering level and will also share in some of the items.
- Master Tutor – Whenever someone makes an item in your chosen specialty, there is a chance you will spawn and help them craft an elite version with your name attached to it. Each time you do this; you gain crafting skill and also increase the chance that your next few items will be elite.
- At high level, you can give people quests to make certain items that can only be made this way. You get one copy for each 5 versions of the item that is made. In order to do this, you must also be a master of the craft
- Become the master trainer. The only way for people to train to mastery level in your craft is to find you hidden in the bottom of a certain dungeon when you are moonlighting. Other trainers will give hints, to where you might be at the moment. You get a large amount of the leveling fee and become a master yourself.
Crafter Path Rewards
- Learn new recipes that only crafter path people can know. These recipes are for utility / vanity items and are sometimes bind on pickup, sometimes bind for guild, sometimes bind for account etc.
- Repair other players gear in dungeon
- Get bonuses from nodes and increased chances to make better items
- Retire to create guild crafting stations that buff anyone who uses them.
4. General Benefits for Moonlighting – Most moonlighting paths give these benefits.
- Gain a small amount of experience rate bonus when you moonlight
- Buy new titles and achievements with your points.
- Pass down a portion of your skills, achievements to your offspring.
- Get mail whenever you log in describing what you did and what rewards you got while you were gone.
- Get statistics and achievements that track your path level progress.
- Both you and the non-paying community benefit.
- Buy special edition items with the extra points you have accumulated.
Examples – Limited item mini-pets - Bid on a town statue
- Bid on retiring to become a major figure in the next expansion (with name approval)
5. Rules for who gets what job – Some jobs will have stiff competition. Here are some rules to make it fair.
- Each time people gain a level, they get a certain amount of moonlighting credit. For Instance, 1 hour at level 10, 2 hours at level 20, etc. To do more with their character, they have to pay.
- Make some jobs free. That way anyone can moonlight. Middle range jobs cost less than a latté per week or month. Highest level jobs cost significantly more per month.
- Limit jobs to a certain number of times. i.e. You can save 30 people before you are done for the night, etc.
Job frequencies are split among categories: I.E. Actively moonlighting players get 50% of the spots, retired in the last month 30%, retired in the last 6 months 10%, retired more than 6 months 10%. - Once you help one person once, you have an increased chance to help the same person. This is done to build community.
Some jobs are on a first come first serve basis (i.e. you are lucky enough to be there when it opens up), others by lottery, others by queue and still others by auction. - Some jobs institute phasing so that different players see different people when they go to an area
- Some jobs require rare skills or achievements and are thus limited.
- Perhaps there is the option for people to buy the ability to moonlight two characters with the same account or even moonlight an alt while they are online.

6. Character Retiring – After a long time of adventuring, it is time for your character to retire. They will pass down their titles and give their descendants the ability to rapidly rise through the ranks of their specific path. There are multiple ways to retire a character (Note… most of them cost a small amount of real money)
- Permanently start another job – Your moonlighting job just became your characters fulltime job. They will spawn as an npc for the rest of the games life giving their heir a permanent stream of revenue and path points. Even though, they will spawn less and less as the years progress, you will still sometimes get mail saying they did something years from now.
- Become a sponsor for a guild – The character retires to become a guild specialist, permanently increase the functionality of a guild. They can open up guild skill trees, build crafting stations, open banks etc.
- Allow the character to choose a surname – You choose a surname and have it approved by the community. After this, you are able to make all your character with this surname. People will start to recognize your last name and you will start to get player recognition.
7. Guild Sponsorship – Players have different motivations for joining guilds. By retiring a character, you can unlock a guild skill tree that meets your guild names
- The social guild – Unlocks mini-games. More mini-games are added as your guild plays the existing one. Eventually your guild gains the ability to link guild chat to another guild for massive guild party channels.
- The power gaming guild – This tree gains points for killing raid bosses. Abilities include cheaper guild repairs, extra marking features, etc.
- The cloud of gamers guild – Gain experience the more people level and quest. Abilities include slightly faster xp rates, crafting bonuses… things the solo player cares about.
- Group of close friends – Gain guild experience while grouping together. You get abilities that slightly increase your efficiency play when together.
- Casual gamers – Gain xp for offline time (stops after 12 hours), you gain the ability to delevel yourself to help your friends get experience rate boosts etc. (Note, this is because one friend in a casual guild is always more hardcore than the rest. It is some kind of law.)
Coming Soon in another Installment:
- Name Vetting
- A Method to Rate Microtransactions
- Micro Transactions Rated!
- Jerich
P.S. If you can't wait and want to read the entire thing at once, please visit my new Blog at http://jerich.wordpress.com.





