Srikandi wrote:No they won't, but a) free to play games don't cost nearly as much to run as WoW, and b) they make much smaller profits. So we're dealing with much smaller amounts.
The customer base is also much smaller.
Srikandi wrote:... the reason would be that they don't HAVE the discretionary funds :p If you're a cash-strapped kid, and the game you're in is one where your rich classmate has a gameplay advantage over you because he can afford a bigger sword, you will experience this as unfair, and you will leave the game for another free-to-play game that does not give your classmate an advantage like that. These games are competing with each other for a limited pool of players, and not the premium crowd either, who are already playing subscription games.
Why should a business care about someone that taxes their bandwidth, server capacity and customer service assets and will never provide any financial benefit? That may seem harsh, but it is reality. I can't afford a Porsche but that doesn't mean that Porsche should offer them for free.
Plus I really don't buy your argument, you are using an edge case to argue that Runic should never sell anything useful,
most people can afford to spend $10 a month on their past-time; after all they do have a computer and an internet connection which costs considerable more.
Also I don't buy that people will leave for another f2p because of some items that provide the purchaser with an advantage because (1) that is what all f2p games offer and (2) there really aren't any other high quality ARPG mmos that Runic is competing with and (3) Runic is going to make a kick ass game that is going to be fun

I am not suggesting that Runic should be gouging people, but offering an item in the store that lets you add sockets to your gear is hardly unbalancing or unfair. I honestly don't expect Runic to offer grossly unbalancing items; however, they are going to have to offer something that people want (besides clothes).
As per my original post, I just think people need to set more realistic expectations on what items Runic will need to offer in order to be profitable.